What if you could calm your nerves for a better night sleep all without taking any medication?That's the big idea one Arizona State University Ph.D. student is working on.
Hoolest Performance Technologies was the grand winner in Friday's Arizona State University Innovation Open, winning $100,000 from main sponsor Avnet. The Tempe-based student startup targets the 230 million people suffering from performance anxiety, including 6 million who are competitive athletes.
Hoolest Performance Technologies, made up of three ASU engineering students, won the grand prize at the entrepreneurial competition, beating out four other student-led ventures. The $100,000 investment will go toward creating more of the earbud devices, which block stress by stimulating the vagus nerve.